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Front Row Issue 2 Debuts to North America at Première Vision New York 


Front Row Issue 2 Debuts to North America at Première Vision New York 

Dane Labelle

On January 17-18, 2017, Front Row magazine made its North American debut at the 34rd edition of Première Vision New York international textile show.  This year, 287 exhibitors from around the world showcased the latest innovations in fabrics, leather, accessories, design and manufacturing.

Spring and Summer trends were on display and the outlook was bright for more than 3,985 show visitors. There was an atmosphere of anticipation in the city and the US economy was top-of-mind, as the event took place just two days before the inauguration of President Donald Trump.

In addition to new materials and innovation, emphasis was clearly on supporting students and young designers and the future of the industry, highlighted by a renewed collaboration with the Council of Fashion Designers of America (CFDA) and Brand Ambassador Nelly Partow.

In addition, as in Paris, innovation, sustainability and traceability were key themes of the Smart Creation Smart Talks Program. Hosted by Giusy Bettoni of CLASS (Creativity Lifestyle And Sustainable Synergy), key speakers included Claudia Richardson, Materials Innovation Manager at Patagonia, Sara Kozlowski, Director of Education and Professional Development at CFDA, and Kate Black, Founder of EcoSessions and Magnifeco. From the creation of wetsuit materials from certified rubber and recent advances in materials created from spider silk, the latest in innovative techniques from Patagonia were presented to the standing-room-only crowd. “We recognize that sometimes we need to commit to accessing innovation before it’s fully baked,” said Claudia Richardson.

As a follow-up to Front Row's launch at Première Vision Paris in September 2016, issue 2 of the magazine was offered at a press booth to the New York audience. By noon on the second day, all available copies had been snapped up by interested parties, including brands, designers and students, and feedback on the magazine was very positive.

Fur industry participants included Tres Chic Furs, Emelda Fur Tannery, Funtastic Furs, and designers such as Travis Taddeo and Norman Ambrose, among others.

Première Vision New York offered a wide range of inspiration for designers and brands, and an engaged audience.